SIP is a Polish beverage startup creating a new generation of functional ready-to-drink teas. The brand builds on familiar tea formats, but gives them a more modern positioning through functional benefits such as hydration, focus and energy, combined with bold lifestyle branding. Its products are based on green and black tea recipes and are designed for consumers who want more from soft drinks than just taste. SIP’s case shows how a young FMCG brand can enter a mature category by combining product innovation, strong visual identity and scalable retail distribution. In this sense, the company is not only selling iced tea, but trying to redefine how functional drinks can look, taste and communicate with a new generation of consumers.